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All Journal Indo-MathEdu Intellectuals Journal
Zefanya, Ekllesia Gifty
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Mathematics

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Strategi Komunikasi Digital Generasi Z: Analisis Pragmatik Kreativitas Bahasa dalam Komentar Tiktok Ningsih, Desti; Zefanya, Ekllesia Gifty; Rahmah, Putri Auliya; Ramadhani, Rizka Ayu; Anhar, Anhar
Indo-MathEdu Intellectuals Journal Vol. 6 No. 6 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i6.4331

Abstract

This study aims to analyze Generation Z's digital communication strategies through linguistic creativity in comments on the TikTok platform from a pragmatic perspective. The method used is a descriptive qualitative approach with pragmatic analysis. The research data was obtained from comments on a number of popular accounts that are widely accessed by Generation Z. The results of the study show that linguistic creativity functions as a pragmatic strategy that supports communication efficiency, affirms group identity, and strengthens social relationships between users. Furthermore, the use of language with a sense of solidarity shows that digital communication not only functions as a means of information exchange but also as an instrument for forming social closeness and self-expression. Thus, this study confirms that Generation Z's digital communication on TikTok plays an important role in shaping identity, social networks, and contemporary language culture.
Co-Authors Anhar Anhar Ningsih, Desti Rahmah, Putri Auliya Ramadhani, Rizka Ayu