Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Proceeding of International Conference on Social Science and Humanity
Pudjasetia, Faraby Alirsyad
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING COMMUNICATION STRATEGY FOR PERSONAL SELLING CHACKERS MAHKOTA IN THE DIGITAL ERA Pudjasetia, Faraby Alirsyad; Hariyanto, Didik
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.465

Abstract

Objective: This study aims to analyze the marketing communication strategies of the Krupuk Mahkota MSME in Kedungrejo Village, Jabon District, Sidoarjo Regency, with a particular focus on the effectiveness of personal selling in maintaining competitiveness in the digital era. Method: The research employed a descriptive qualitative approach using interviews, observations, and documentation to gain an in-depth understanding of marketing practices and consumer interactions. Results: The findings reveal that personal selling remains a highly relevant and effective strategy, as direct interaction, storytelling about the business journey, and friendly service foster consumer trust, emotional connection, and loyalty. Additionally, the strategy is enhanced through complementary sales promotions, such as periodic discounts and the use of customer testimonials, which strengthen the MSME’s brand image. Novelty: This study highlights that personal selling continues to serve as a distinctive competitive advantage for MSMEs amid digital transformation, demonstrating that human-centered communication offers an irreplaceable personal experience that digital promotional media alone cannot replicate.
Co-Authors Didik Hariyanto