Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Adimas Rois Adnan
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Sekolah: Analisis Pengaruh Brand Image, Digital Marketing, dan Word of Mouth terhadap Keputusan Pilihan Siswa Karina Putri; Adimas Rois Adnan; Adi Artino
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5103

Abstract

This study aims to analyze the influence of Brand Image, Digital Marketing, and Word of Mouth (WOM) on students' decisions in choosing a school. In an increasingly competitive digital era, these three variables are considered essential in shaping perceptions and influencing prospective students' choices. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to student respondents and analyzed using validity tests, reliability tests, and classical assumption tests. The results show that all three independent variables significantly influence school choice decisions, both partially and simultaneously. WOM is found to be the most dominant factor affecting students' decisions, followed by Brand Image and Digital Marketing. The Adjusted R Square value of 0.622 indicates that 62.2% of the variation in student decisions can be explained by these three variables. These findings imply that educational institutions should focus their marketing strategies on strengthening word-of-mouth communication, building a positive brand image, and optimizing digital media to reach prospective students effectively.
Kajian Niat Berpindah Merek pada Perilaku Konsumen Produk Ramah Lingkungan Adimas Rois Adnan
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.6990

Abstract

The increasing consumer awareness of environmental issues has encouraged companies to develop green product based marketing strategies to meet the growing demand for sustainability. This not only influences consumer preferences but also drives changes in consumer behavior, including brand switching intentions. This study aims to analyze the effect of green consumer experience on green consumer switching intention, with green consumer satisfaction acting as a mediating variable in this relationship. This research employs a quantitative approach using Structural Equation Modeling (SEM) with AMOS software. The subjects of this study consist of 168 respondents who are consumers of environmentally friendly detergents. The results indicate that green consumer experience has a positive and significant effect on green consumer satisfaction. Furthermore, green consumer satisfaction has a negative and significant effect on green consumer switching intention and serves as a mediating variable in the relationship between green consumer experience and switching intention. These findings imply that companies need to enhance the quality of environmentally based consumer experiences to create sustainable satisfaction and reduce the likelihood of brand switching.
Co-Authors Artino, Adi Karina Putri