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Cindi Ibriani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Kinerja sebagai Mediasi dalam Hubungan Kapabilitas Finansial dan Orientasi Kewirausahaan terhadap Keunggulan Bersaing: (Studi pada UMKM Perdagangan Kota Tasikmalaya) Cindi Ibriani; Azizah Fauziyah; Ismail Yusuf
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5119

Abstract

The purpose of this study is to examine the influence of financial capability and entrepreneurial orientation on sustainable competitive advantage and the performance of trade-based MSMEs in Tasikmalaya City. The research method employed is a quantitative approach, with data collected through questionnaires distributed to 100 trade MSME actors in Tasikmalaya City. The Structural Equation Modeling (SEM) approach was employed to analyze the data and examine the relationships among the research variables.. The results show that financial capability does not affect sustainable competitive advantage, but it has a significant effect on MSME performance. Entrepreneurial orientation has a significant effect on both sustainable competitive advantage and MSME performance. Sustainable competitive advantage also significantly affects the performance of trade MSMEs in Tasikmalaya City. From the indirect effect analysis, it was found that financial capability and entrepreneurial orientation significantly influence sustainable competitive advantage through MSME performance. The findings are expected to enhance comprehension of the contributing factors to competitive advantage and the performance of MSMEs, as well as strategic recommendations for business actors and policymakers to enhance sustainable business competitiveness.
Co-Authors Azizah Fauziyah Ismail Yusuf