Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Ekonomi Manajemen Akuntansi
Dyah Suswanti Respatiningtias
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Gaya Hidup, Persepsi Harga, dan Promosi terhadap Minat Beli Produk Kosmetik Emina di Kabupaten Nganjuk Nurul Ririn Komariyah; Dyah Suswanti Respatiningtias; Indrian Supheni
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5147

Abstract

This study aims to analyze the effect of lifestyle, price perception, and promotion on the purchase intention of Emina cosmetic products on the Shopee e-commerce platform among consumers in Sonobekel Village, Tanjunganom District, Nganjuk Regency. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as t-test and F-test with the assistance of SPSS version 30. The results show that partially, lifestyle, price perception, and promotion each have a positive and significant effect on purchase intention. Simultaneously, these three variables also have a positive and significant effect on purchase intention. These findings highlight that marketing strategies combining target consumers’ lifestyle alignment, fair price perception, and effective promotions can enhance purchase intention for Emina cosmetic products on Shopee.
Pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan Kalenan Cafe dan Resto Sawahan Nganjuk Windy Cahya Putri; Dyah Suswanti Respatiningtias; Muhammad Bawono
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 2 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i2.330

Abstract

Employee performance is a key factor in the operational success of a business, including at Kalenan Cafe & Resto Sawahan Nganjuk, which is growing in the culinary sector. The low performance of some employees is suspected to be influenced by suboptimal leadership styles and a compensation system that is not transparent and fair. This study aims to examine the effect of leadership style on employee performance; the effect of compensation on employee performance; and the simultaneous effect of leadership style and compensation on employee performance. The study employed a quantitative survey approach with 65 employees selected using simple random sampling. Data were collected through questionnaires and documentation related to performance, leadership, and compensation, and analyzed using multiple linear regression. The results indicate that leadership style has a positive and significant effect on employee performance, while compensation has a negative yet significant effect. Simultaneously, leadership style and compensation significantly influence performance. Therefore, implementing a participative leadership style that supports two-way communication and a fair compensation system is essential to enhance employee motivation and performance, as well as to create a productive, harmonious work environment that supports business growth.
Co-Authors Indrian Supheni Muhammad Bawono Nurul Ririn Komariyah Windy Cahya Putri