Marelino Suherkiwando
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Analis Media Promosi Di Instagram Pada Pohaci Mocktail Bar Marelino Suherkiwando
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1718

Abstract

This study aims to analyze promotional media on Instagram at Pohaci Mocktail Bar. The research method used is a qualitative method with content analysis techniques. The research data was obtained from the Pohaci Mocktail Bar Instagram account. The results of the study show that Pohaci Mocktail Bar uses various promotional media on Instagram, such as photos, videos, and stories. The promotional content uploaded by Pohaci Mocktail Bar on Instagram is interesting and informative, and is able to increase brand awareness and engagement with its followers.