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All Journal Jurnal Sains Sosio Humaniora Jurnal Pengabdian Masyarakat, Akuntansi, Bisnis & Ekonomi (JPMABE)
Ulfah Tika Saputri
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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PACKING STRATEGY: MODERNISASI UMKM JAMUR SANTRI Kurnia Widya Oktarini; Meilinda Dwi Anugrah; febrianti, devi; Ulfah Tika Saputri; Edy Firza
Jurnal Pengabdian Masyarakat Akuntansi, Bisnis & Ekonomi Vol 4 No 1 (2026): Jurnal Pengabdian Masyarakat Akuntansi Bisnis dan Ekonomi (JPMABE)
Publisher : Jurusan Akuntansi Politeknik Negeri Sriwijaya Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18245221

Abstract

The community service program was implemented to address the challenges faced by Pondok Jamur Santri, an MSME that had not yet applied an adequate packaging strategy, resulting in products with limited appeal and market value. This activity aimed to enhance the partner’s understanding and skills in applying an effective packing strategy, particularly through the use of environmentally friendly packaging, the development of a logo, and the preparation of product information in a more structured manner. The methods employed included field observation, needs analysis, participatory training, and assistance in creating packaging prototypes and visual identity designs. The results indicate an improvement in the partner’s ability to understand modern packaging concepts, as shown by the development of two packaging prototypes, several logo designs, and digital promotional materials. These outputs successfully addressed the partner’s needs and have the potential to strengthen the competitiveness of hydroponic products in the local market. Overall, this program demonstrates that implementing an appropriate packaging strategy can enhance business image and support the sustainability of MSMEs engaged in modern agricultural practices. Keywords: hydroponics, packaging strategy, MSME, product branding
Beyond Awareness: Investigating How Moral Obligation Strengthens the Impact of Environmental Knowledge on Green Purchase Intention Firza, Edy; Meilinda Dwi Anugrah; Kurnia Widya Oktarini; Ulfah Tika Saputri; Devi Febrianti
Jurnal Sains Sosio Humaniora Vol. 9 No. 2 (2025): Volume 9, Nomor 2 Desember 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v9i2.54977

Abstract

This study investigates the effect of environmental knowledge on green purchase intention and examines the moderating role of moral obligation in this relationship. A quantitative research design was employed using a survey approach. Data were gathered through an online questionnaire administered to 512 individuals who have prior experience considering or purchasing environmentally friendly products. The analysis was conducted using SmartPLS version 4. The results reveal that environmental knowledge exerts a positive and significant influence on green purchase intention. In addition, moral obligation significantly moderates this relationship. Specifically, the impact of environmental knowledge on purchase intention becomes stronger when individuals possess a heightened sense of moral responsibility toward environmental preservation. These findings support existing literature by highlighting the interplay between cognitive factors (knowledge) and moral considerations in shaping sustainable consumption behavior. The study also emphasizes the importance of combining educational efforts with ethical awareness in developing effective green marketing strategies.
Co-Authors Edy Firza Febrianti, Devi Kurnia Widya Oktarini Meilinda Dwi Anugrah