Kusumo, Herlambang Jati
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The Impact of TikTok Social Media on Communication Patterns: A Case Study of Generation Z Students at Universitas ‘Aisyiyah Yogyakarta and Their Parents Alifiya, Diah Ayu; Kusumo, Herlambang Jati
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.766

Abstract

This study aims to determine the effect of using the social media platform TikTok on the communication patterns of Generation Z students with their parents at Universitas ‘Aisyiyah Yogyakarta. The research background arises from the increasing intensity of TikTok use among teenagers and students, which may affect family interaction. This study used a quantitative descriptive method with data collected through questionnaires from 100 active students. The Pearson Product Moment correlation test showed a coefficient value of 0.749, indicating a strong and positive relationship between TikTok use and communication patterns. Meanwhile, the simple linear regression test showed a determination coefficient (R²) of 0.561, meaning TikTok use contributes 56.1% to changes in communication patterns between students and their parents. The study concludes that the higher the intensity of TikTok use, the greater the change in communication patterns between Generation Z students and their parents.
Dilema Independensi dan Ketahanan Bisnis Media Lokal dalam Perspektif Konvergensi Media Kusumo, Herlambang Jati; Agustia Leriani , Olla; Valiant Putra Alfa , Ditto; Zahra Saharani, Widya
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.21153

Abstract

Mass media, as the fourth pillar of democracy, faces pressure from digital disruption, declining advertising revenue, and government budget efficiency policies. These conditions place local media in a dilemma between sustaining their business operations and maintaining editorial independence. This study aims to analyze how the media respond to these challenges through media convergence and digital transformation. This research employs a qualitative comparative approach focusing on Harian Jogja and Tribun Jogja. A comparative analysis was conducted to identify patterns of adaptation, business strategies, and practices of journalistic independence in both media outlets. The findings indicate that media convergence has become a key survival strategy amid changes in the media industry ecosystem. Both media outlets have developed digital platforms and social media, restructured newsroom operations, and encouraged journalists to work across multiple platforms. However, differences in adaptive orientation are evident. Harian Jogja emphasizes a balance between digital speed and content depth while developing business diversification grounded in the local context. In contrast, Tribun Jogja is more oriented toward optimizing digital networks, audiovisual content, and traffic-based strategies. Both media outlets strive to safeguard independence through the separation of advertising and news content, adherence to journalistic codes of ethics, and the strengthening of newsroom governance, despite increasing economic pressures. This study affirms that media convergence at the local level is not merely a technological adaptation, but a survival strategy aimed at balancing economic sustainability and journalistic ideals