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p-Index From 2021 - 2026
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All Journal Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business
Inabah, Sekar Farahdila
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Cybersecurity Vulnerabilities in Digital Business: Challenges, and Novel Directions for Resilience Adiguna, Vinsent Brilian; Inabah, Sekar Farahdila; Rachel, Rona
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3200

Abstract

Digital transformation has profoundly reshaped business ecosystems by embedding advanced technologies into operations, customer engagement, and decision-making processes. However, this transformation simultaneously amplifies cybersecurity vulnerabilities that endanger organizational resilience, data integrity, and consumer trust. This study provides a comprehensive analysis of cybersecurity vulnerabilities in digital business environments based on an extensive review of open-access literature and real-world case studies. The findings indicate that 89% of companies face web application vulnerabilities, 93% experience hosting and configuration issues, and 46% of employees reuse breached passwords—revealing persistent weaknesses in digital infrastructures. These vulnerabilities result in financial losses, reputational damage, and regulatory non-compliance that may threaten long-term business continuity. Artificial Intelligence (AI) has emerged as both a catalyst for advanced cyberattacks and a strategic defense enabler. AI-driven threat intelligence, anomaly detection, and automated response mechanisms significantly enhance organizational capacity to predict, prevent, and mitigate cyber incidents. The case of SAP NetWeaver zero-day exploitation (CVE-2025-31324) demonstrates the urgency of adaptive defense frameworks, while the implementation of AI-based zero-trust architectures highlights the importance of continuous verification and risk-based access control. This research recommends adopting AI-augmented cybersecurity solutions, strengthening supply chain security, and fostering cyber-aware organizational cultures to ensure sustainable digital resilience. Additionally, it underscores the necessity of aligning cybersecurity with business strategies through cross-disciplinary collaboration that integrates technology, management, human behavior, and policy. By linking cyber resilience directly with organizational performance and strategic competitiveness, this study contributes a holistic framework for maintaining trust and stability in the rapidly evolving landscape of digital business.
The Influence of Immersive Commerce and Augmented Reality on Increasing Trust in E-Commerce Transactions Inabah, Sekar Farahdila; Adiguna, Vinsent Brilian
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3535

Abstract

This study aims to analyze the impact of immersive commerce and augmented reality (AR) on consumer trust in e-commerce transactions using secondary industry data from the BrandXR 2025 Research on Augmented Reality in Retail & E-Commerce. Quantitative data was analyzed descriptively to evaluate the adoption rate of immersive technologies (immersive commerce and AR) and their relationship with consumer trust perceptions. The results show that immersive commerce, characterized by interactive and realistic user experiences, has a positive impact on consumer trust. Similarly, AR which offers realistic product visualization, has a significant impact on strengthening consumer trust in purchasing decisions. Simultaneously, the integration of immersive commerce and AR enhance the digital shopping experience, which can reduce risk perception and increase trust in online transactions. These findings empirically contribute to the literature on digital consumer behavior and e-commerce strategies, and suggest that businesses adopt immersive technologies to increase consumer trust and engagement in the online commerce ecosystem.
Co-Authors Adiguna, Vinsent Brilian Rachel, Rona