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PERANAN KEMASAN (PACKAGING) DALAM MENINGKATKAN PENJUALAN PRODUK UMKM DI BINTAN BUYU Sambodo, Bambang; Chairunnisa, Afifah; Sarabiti, Anil Kumar; Aulia, Hendiaz; Windira, Novi Ayu; Puspita, Try Surya
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research aims to increase product marketing and sales by selecting safe and durable packaging. This research is a type of qualitative research to explain the contribution of packaging to Micro, Small and Medium Enterprises. The method of data analysis is the process of searching for and compiling data obtained through interviews, field notes and documentation in a systematic way. By using this research we were able to dig up various information about Ms. Marini's Spicy Sweet Potato Chips and Ms. Surya's Peanut Cake. The existence of packaging is needed by Micro, Small and Medium Enterprises (MSMEs), which incidentally still use non-standard packaging
Representasi Humanisme dalam Lirik Lagu Perahu Kertas (Sebuah Kajian Semiotik Roland Barthes) Chairunnisa, Afifah; Rosa, Silvia
Belajar Bahasa: Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia Vol 11 No 1 (2026): Belajar Bahasa: Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indones
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/bb.v11i1.4873

Abstract

Songs serve as mirrors reflecting the cultural and philosophical values of their societies. This journal examines how humanism is represented in "Perahu Kertas," analyzed through Roland Barthes' symmetrical approach and descriptive qualitative methods. Focusing on the song’s lyrics and relevant literature, the study uncovers that "Perahu Kertas" embeds humanistic myths within its symbolic language. Symbols such as paper boats, handwritten letters, the personal pronouns “you” and “I,” and radar are not only literal elements but also carry deeper connotations. These symbols collectively evoke themes of personal journey, interpersonal relationships, and the quest for existential meaning. At the denotative level, a paper boat may symbolize a simple vessel or a childhood memory, while at the connotative level, it represents the journey of self-discovery and the forging of connections between individuals and communities. The repeated use of “you” and “I” emphasizes subjectivity and mutual recognition, essential traits of humanistic thought. Radar, as a motif, underscores the act of searching and navigating life’s uncertainties. Through the denotative and connotative analysis, it becomes clear that the myth of humanism is woven throughout "Perahu Kertas," illustrating how popular music can articulate collective aspirations and philosophical ideals. This analysis demonstrates the enduring relevance of humanistic values in contemporary cultural expressions