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The Role Of The Creative Economy In Increasing The Competitiveness Of Cirebon Msmes In The Digital Era Fatimah, Siti Eva
GEMA EKONOMI Vol 14 No 1 (2025): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v14i1.3163

Abstract

The Creative Economy has emerged as a powerful tool to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly in Cirebon, where digitalization is rapidly taking place. As MSMEs in Cirebon face the challenge of adapting to digital markets, the role of digital marketing, e-commerce, and innovative product design through creative economy principles has become crucial. This study aims to investigate how creative economy practices can improve the competitiveness of MSMEs in Cirebon in the digital era. Using a qualitative research approach and a literature review of previous studies, this research identifies the main factors that contribute to the successful adoption of digital technologies by MSMEs in Cirebon. The findings indicate that creative economy practices, particularly in digital marketing and product innovation, significantly enhance market access and sales performance. However, challenges such as digital skills gaps and limited access to technology remain obstacles. The study concludes with recommendations for improving policy support, training programs, and collaborations between sectors to boost the adoption of creative economy principles and digitalization for MSMEs.
Implementation of Educational Management in Improving the Quality of Education at Al-Fitri Islamic Boarding School Fatimah, Siti Eva; Hendrawan  , Andri; Anwarudin, Anwarudin
AIM: Journal of Islamic Education Management Vol. 3 No. 1 (2025): AIM: Journal of Islamic Education Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aim.v3i1.55781

Abstract

The quality of education is a critical determinant of national progress and societal welfare. Islamic boarding schools (pesantren) in Indonesia face unique challenges in managing educational quality due to limited resources and traditional institutional structures. This study aims to analyze the implementation of educational management—planning, organizing, actuating, and controlling—in improving the quality of education at Al-Fitri Islamic Boarding School, Bandung Regency, West Java. A qualitative approach with a case study design was employed. Data were collected through in-depth semi-structured interviews with the principal, curriculum coordinator, teachers, and treasurer; participant observation of teaching-learning activities, extracurricular programs, and school-community relations; and documentation analysis including school profiles, vision-mission statements, organizational structures, lesson plans, and financial records. Data analysis followed the Miles, Huberman, and Saldaña interactive model (data reduction, data display, and conclusion drawing/verification). Findings reveal that Al-Fitri Islamic Boarding School has implemented educational management fairly well across three key stages. First, planning is conducted at the beginning of each semester, encompassing objectives setting, material and learning process planning, infrastructure planning, student recruitment through written and oral tests, teacher assignment based on competence, and financial planning (RAB) allocating 35% for educational development, 20% for infrastructure, 20% for teacher consumption, and 25% for salaries. Second, implementation includes teacher competency development through workshops and seminars, learning activities guided by structured schedules and lesson plans, superior programs (tahfidz al-Qur'an, hadith memorization, dauroh tafaqquh fiddin, classical book reading, career guidance), student talent development through extracurricular activities (futsal, scouts, soccer, volleyball, martial arts), and community relations through daily lectures and monthly religious gatherings. Third, evaluation is conducted quarterly through teacher performance assessment, student learning evaluation (mid-semester tests, final semester assessments, practical exams), constructive feedback mechanisms, and recommendation formulation for program improvement. Major constraints include limited library facilities (mitigated by using WiFi and infocus for literacy), insufficient sports equipment, and financial limitations preventing participation in some competitions. This study concludes that systematic educational management—when implemented consistently with stakeholder commitment—significantly contributes to improving educational quality in pesantren. Theoretical implications affirm the applicability of classical management functions in Islamic educational institutions. Practical recommendations include improving library facilities, expanding community fundraising networks to address financial constraints, and enhancing teacher professional development programs