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All Journal Jurnal PTI (Jurnal Pendidikan Teknologi Informasi) MAFEBIS: Jurnal Manajemen, Akuntansi dan Bisnis
Phonna, Zahara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Optimizing Tourist Destination Selection in Aceh Besar through MOORA-Based Decision Support System Ahmad, Nazaruddin; Salwa, Tin; Husaini, Nazmi Al; Haikal, Nadia; Faiqa, Athiya; Phonna, Zahara; Rahmani, Syifaur
JURNAL PTI (PENDIDIKAN DAN TEKNOLOGI INFORMASI) FAKULTAS KEGURUAN ILMU PENDIDIKAN UNIVERSITA PUTRA INDONESIA "YPTK" PADANG Vol. 12 (2025) No.2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jpti.v12i2.252

Abstract

This study is motivated by the abundant tourism potential in Aceh Besar that has not yet been supported by a recommendation system capable of providing measurable information regarding travel cost, distance, travel time, facilities, and cleanliness, which often makes it difficult for tourist to determine the optimal destination. The objective of this research is to provide the best tourism destination recommendations by applying the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method within a web-based Decision Support System. The calculation process was carried out through the stages of normalization, weighting, and ranking based on the five predetermined criteria. The results indicate that the three top-ranked tourism destinations recommended are Eky Momong Resort (A6) as the first rank with a score Yi=0.0676, Air Terjun Elnaja (A9) as the second rank with a score Yi=0.0619, and Pucok Krueng (A10) as the third rank with a score of Yi=0.0350. With the development of this web-based system, tourist are able to obtain recommendations that are more objective, efficient, and aligned with relevan criteria.
PENGARUH ONLINE CUSTOMER REVIEW, E- MARKETING DAN INOVASI PRODUK TERHADAP PERMINTAAN KONSUMEN PADA USAHA NISA PELAMINAN Phonna, Zahara; Italina, Cut; Mahrizal, Mahrizal
MAFEBIS: Jurnal Manajemen, Akuntansi dan Bisnis Vol 3, No 3 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi Universitas Jabal Ghafur, Sigli. Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/mafebis.v3i3.3239

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh yang signifikan antara faktor Online Customer Review, E-marketing dan Inovasi produk terhadap permintaan konsumen pada Usaha Nisa Pelaminan di Kecamatan Bandar Dua Kabupaten Pidie Jaya. Sampael dalam penelitian ini 100 orang konsumen, data dikumpulkan dengan penyebaran kuesioner, analisis data menggunakan regressi linier berganda. Hasil penelitian diperoleh nilai koefisien korelasi (R) sebesar 87,1% dapat memberikan pengertian ada hubungan antara faktor online customer review, e-marketing dan inovasi produk dengan permintaan konsumen memiliki hubungan yang erat dengan nilai sebesar 87,1% dalam katagori hubungan yang sangat kuat. Koefisien diterminasi (R2) adalah sebesar 0,758 atau 75,8% dapat memberikan pengertian ada pengaruh yang signifikan antara faktor faktor online customer review, e-marketing dan inovasi produk dengan permintaan konsumen sebesar 75,8% berpengaruh secara siginifikan (sig. 0,000). Uji F diperoleh F-hitung sebesar 100.416 dan F-tabel pada tingkat kepercayaan 05% diperoleh sebesar 2.31 (tabel F). Berdasarkan hasil uji F tersebut maka keputusan penelitian ini diperoleh F-hitung lebih besar dari F-tabel. menerima hipotesis Ha dan Menolak hipotsis Ho.
Co-Authors Faiqa, Athiya Haikal, Nadia Husaini, Nazmi Al Italina, Cut Mahrizal Mahrizal Nazaruddin Ahmad Rahmani, Syifaur Salwa, Tin