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All Journal Indonesian Journal of Cultural and Community Development
Salsabilla, Fadya
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Humanities Languange, Linguistic, Communication & Media

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Sustainable Business Development of Village Enterprises: Pembangunan Bisnis Berkelanjutan untuk Usaha Desa Salsabilla, Fadya; Rodiyah, Isnaini
Indonesian Journal of Cultural and Community Development Vol. 16 No. 2 (2025): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i2.1258

Abstract

General Background: Village-Owned Enterprises (BUMDes) contribute to rural economic transformation through entrepreneurship and innovation. Specific Background: BUMDes development often faces obstacles such as limited managerial competence and weak strategic planning. Knowledge Gap: Few studies explore comprehensive development models that align business innovation with local potential. Aims: This study aims to examine development strategies implemented by BUMDes in enhancing local economic welfare. Results: The findings reveal that effective business unit diversification, market linkage expansion, and digital marketing increase BUMDes competitiveness and community income. Novelty: The study proposes a participatory business model emphasizing collaboration between government, youth, and local entrepreneurs. Implications: Policy strengthening, digital adaptation, and community participation are essential to achieve sustainable BUMDes growth. Highlights: Diversified units enhance BUMDes competitiveness. Digital tools expand rural business reach. Collaboration accelerates local economic resilience.
Co-Authors Isnaini Rodiyah