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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Apriyadi, Oby
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Economics, Econometrics & Finance Other

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PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA INTERIOR MUTIARA GADING SERPONG KABUPATEN TANGERANG Apriyadi, Oby; Maulana Irfanudin, Ahmad
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 10 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i10.6851

Abstract

This study aims to analyze the influence of word of mouth and product quality on purchasing decisions at Interior Mutiara Gading Serpong, Tangerang Regency, both partially and simultaneously. The method used is quantitative with 96 respondents as a sample. This study also uses various tests such as validity, reliability, classical assumptions, correlation coefficients, regression, determination, and hypotheses. The results show that word of mouth has a significant effect on purchasing decisions, with a regression equation of Y = 13.014 + 0.691 X1. The t-value of 15.528> t-table 1.665 and a significance of 0.000 <0.050, so H0 is rejected and H1 is accepted. This means that partially word of mouth has a positive and significant effect. Product quality also has a significant effect with a regression equation of Y = 8.502 + 0.494 X2. The calculated t value is 14.013 > t table 1.661 and the significance is 0.000 < 0.050, so H0 is rejected and H2 is accepted. Simultaneously, word of mouth and product quality have a significant effect on purchasing decisions, with the regression equation Y = 8.640 + 0.429 X1 + 0.229 X2. The calculated f value is 154.556 > ft table 3.09 and the significance is 0.000 < 0.050. Therefore, H0 is rejected and H3 is accepted  
TANTANGAN DAN KESEMPATAN DALAM PEMASARAN INTERNASIONAL DINEGARA BERKEMBANG Sayyidi, Afdhal Rafif; Apriyadi, Oby; Raju , Raju
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Globalisasi telah membuka pintu bagi negara berkembang untuk berpartisipasi lebih aktif dalam perdagangan internasional, namun masih banyak kendala yang menghambat kesuksesan mereka, seperti keterbatasan infrastruktur, regulasi yang kompleks, dan kesenjangan teknologi. Di sisi lain, terdapat peluang besar yang dapat dimanfaatkan, seperti peningkatan permintaan produk lokal, dukungan kebijakan pemerintah, serta akses yang lebih baik terhadap pasar global. Penelitian ini bertujuan untuk mengidentifikasi tantangan dan peluang tersebut melalui analisis kualitatif menggunakan studi kasus beberapa negara berkembang. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi pengambil kebijakan dan pelaku bisnis dalam menyusun strategi yang lebih efektif untuk memasarkan produk mereka di pasar internasional.
Co-Authors Maulana Irfanudin, Ahmad Raju , Raju Sayyidi, Afdhal Rafif