Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pendidikan Bahasa dan Sastra Indonesia
Perwitasari, Melyana
Unknown Affiliation
Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pragmatis pada Iklan Obat Batuk Herbakof Sunardi, Ahmad; Perwitasari, Melyana
Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 14, No 2 (2025)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/133498-019883

Abstract

Advertising language is very important for consumers to make choices. The presentation of advertisements, especially new product advertisements, must be able to choose the right words, attractive advertising stars, and clear information. This study aims to analyze the text of Herbakof cough medicine advertisements. The analysis method used includes various aspects, such as the main message, pragmatic techniques, visual and auditory elements, target audience, and celebrity appeal. The results of the study are in the form of illocutionary speech acts, loci and perlocution. Implicature is found in the taste of "drinking Herbakof", Presupposition is found in the phrase "helps reduce coughs and helps relieve the throat", the context of the advertisement is in the incident of a bus passenger who has a cough and other passengers suggest drinking Herbakof.Keywords; pragmatik, bahasa iklan, tindak tutur
Co-Authors Ahmad Sunardi, Ahmad