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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Cendekia Ilmiah
Penty Yuni Priyanda
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Transformasi Branding Rumah Sakit melalui Layanan Human-Centered Marketing di Era Pasca Pandemi Sondang Carolyna; Rima Rizqi Meltahayati; Meita Putri Aldillah; Penty Yuni Priyanda; Alifa Soraya
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.12744

Abstract

Transformasi branding rumah sakit di era pasca pandemi menjadi agenda strategis bagi sektor layanan kesehatan yang menghadapi perubahan signifikan dalam perilaku pasien. Artikel ini membahas bagaimana konsep human-centered marketing diterapkan untuk memperkuat citra merek (brand image) dan meningkatkan loyalitas pasien di tengah meningkatnya kompetisi layanan kesehatan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi literatur sistematis (Systematic Literature Review/SLR) yang mengkaji 45 artikel terpublikasi antara tahun 2019–2024 dari basis data Scopus, ScienceDirect, dan Emerald Insight. Hasil analisis menunjukkan bahwa strategi pemasaran berbasis manusia menekankan empati, pengalaman pasien, dan personalisasi layanan sebagai pilar utama pembentukan brand trust. Rumah sakit yang mengintegrasikan nilai kemanusiaan dalam seluruh titik kontak pasien mulai dari komunikasi digital, pelayanan klinis, hingga interaksi pasca layanan cenderung memperoleh keunggulan kompetitif dan reputasi yang lebih kuat. Temuan juga menegaskan bahwa branding rumah sakit tidak lagi hanya bergantung pada promosi visual atau iklan, tetapi pada pengalaman emosional pasien yang berkelanjutan. Oleh karena itu, transformasi branding di sektor kesehatan perlu diarahkan pada pendekatan patient-centered experience melalui inovasi layanan, storytelling merek, dan penerapan teknologi digital yang tetap menonjolkan sentuhan manusiawi. Artikel ini diharapkan dapat menjadi rujukan dalam pengembangan strategi pemasaran rumah sakit yang relevan dengan dinamika perilaku pasien di era kesehatan modern
THE EFFECT OF PATIENT SAFETY CULTURE AND INCIDENT REPORTING ON THE OCCURRENCE OF PATIENT FALLS Penty Yuni Priyanda; Kosasih
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19775657

Abstract

Patient falls are one of the most common adverse events in healthcare settings and have significant impacts on patient safety and quality of care. This study aims to analyze the effect of patient safety culture and incident reporting on the occurrence of patient falls at Hospital X. The research used a quantitative approach with a cross-sectional design. The population consisted of healthcare workers involved in patient care, with a sample selected using purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression. The results showed that patient safety culture has a significant negative effect on patient falls, indicating that a stronger safety culture contributes to reducing fall incidents. Incident reporting also has a significant negative effect, suggesting that effective reporting systems help in identifying and preventing fall occurrences. Simultaneously, patient safety culture and incident reporting have a significant effect on patient falls, as indicated by the F-test results. The coefficient of determination (R²) shows that both variables explain 32.1% of the variation in patient falls.
Co-Authors Alifa Soraya Kosasih Meita Putri Aldillah Rima Rizqi Meltahayati Sondang Carolyna