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All Journal Jurnal Kepariwisataan Innovative: Journal Of Social Science Research
Masita, Yuliana
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DAMPAK STRATEGI DIGITAL MARKETING PARIWISATA TERHADAP TINGKAT KEMISKINAN DI KABUPATEN PAMEKASAN: STUDY OF THE PARTICIPATION APPROACH Masita, Yuliana; Ridialis, Alifah Rokhmah
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1314

Abstract

This research aims to analyze the impact of tourism digital marketing strategies on poverty levels in Pamekasan Regency, focusing on the community participatory approach. A qualitative method in the form of a case study was used to understand and analyze in depth the relationship between tourism digital marketing strategies and their impact on poverty levels in the region. Sampling was conducted using purposive sampling technique and data collection process through observation, interview, and documentary study. Data sources in this study include tourism-related stakeholders and the local community. Researchers also applied source triangulation techniques to assess the validity of the data. The results showed that tourism development that applies digital marketing strategies has a positive impact on increasing the number of tourist visits, besides that it can expand employment and increase community income which in turn can have a positive impact on reducing poverty levels. The role of the community in tourism development in Pamekasan Regency is as tourism managers, tourism management, and others.  The results of this study are expected to provide insight into the importance of using and utilizing digital technology in tourism development so that it can have a positive impact on the local community.
Dampak Strategi Digital Marketing Pariwisata Terhadap Tingkat Kemiskinan Di Kabupaten Pamekasan: The Case Study Approach Masita, Yuliana; Idialis, Alifah Rokhmah
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10451

Abstract

Penelitian ini bertujuan untuk menganalisis dampak strategi digital marketing pariwisata terhadap tingkat kemiskinan di Kabupaten Pamekasan, dengan fokus pada pendekatan studi kasus. Metode kualitatif digunakan untuk memahami dan menganalisis secara mendalam hubungan antara strategi digital marketing pariwisata dengan dampaknya terhadap tingkat kemiskinan di wilayah tersebut. Hasil penelitian menunjukkan bahwasanya pengembangan pariwisata yang menerapkan strategi pemasaran digital dinilai dapat meningkatkan jumlah kunjungan wisatawan di Kabupaten Pamekasan. Dampak lebih lanjut dapat menciptakan lapangan kerja seperti perekrutan karyawan di destinasi wisata, meningkatkan inovasi masyarakat sekitar untuk berwirausaha (UMKM) di sekitar destinasi wisata. Selain itu, produktivitas masyarakatpun menjadi meningkat yang mana masyarakat dapat membuat produk olahan sendiri sesuai sumber daya alam yang dimiliki desanya masing-masing yang kemudian dijual kepada wisatawan yang berkunjung. Dengan demikian, dapat memperkenalkan produk lokal serta dapat meningkatkan pendapatan masyarakat di Kabupaten Pamekasan dimana dengan adanya peningkatan pendapatan tersebut pada akhirnya dapat berkontribusi dalam mengurangi tingkat kemiskinan di wilayah tersebut.
Co-Authors Idialis, Alifah Rokhmah Ridialis, Alifah Rokhmah