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All Journal KLIK: Kajian Ilmiah Informatika dan Komputer Jurnal Pengabdian Masyarakat Information Technology (JPM ITech)
Merrieayu Puspita Hannah
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Perancangan UI/UX Penerimaan Peserta Didik Baru Berbasis Website Menggunakan Metode User Centered Design Merrieayu Puspita Hannah; Rizka Nur Kholiza; Kurniawan
KLIK: Kajian Ilmiah Informatika dan Komputer Vol. 4 No. 4 (2024): Februari 2024
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/klik.v4i4.1722

Abstract

The process of accepting new students is the first process carried out to receive education. The system for accepting new students at Setianegara Sembawa Vocational School is currently still manual. Acceptance of new students starts from the initial registration of students, until the form and proof of registration for accepting new students are still manual. This condition is still applied today, schools often experience errors such as in data input, data processing, and registration files are often damaged and lost. The aim of this research is to help the school overcome existing problems by providing a website-based UI/UX design for accepting new students at Setianegara Vocational School. The design method used by researchers is the user centered design method. User centered design is a method that focuses on the needs of prospective users (users) in the system design stages or process. These needs include comfort and satisfaction when users use the product system that will be designed so that it can be implemented at the next stage. Interviews were conducted with admins, teachers and the general public, solution ideas were collected. Creating user flow and sitemap and UI design in wireframe form. Evaluation is carried out by providing prototype links and questionnaires to potential users. The research results show that website-based PPDB UI/UX design using figma tools with the user centered design method can be carried out at Setianegara Sembawa Vocational School. The results of usability testing show good indicators from a Likert scale calculation of 1-4.
Sosialisasi Digital Marketing Bagi Usaha, Mikro, Kecil dan Menengah di area Sumatera Bagian Selatan Rasmila; Ade Kemala Jaya; Merrieayu Puspita Hannah; Sulaiman Helmi; Leli Halimah; Muh Asriadi; Masayu Siti Fatimah; Ve Rinda Febrika Aulia
Jurnal Pengabdian Masyarakat Information Technology Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat Information Technology - September 2025
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/0bbetb62

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran produk secara signifikan, namun sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sekitar Universitas Bina Darma Palembang masih belum mampu memanfaatkan pemasaran digital secara optimal. Kondisi ini disebabkan oleh rendahnya literasi digital, keterbatasan keterampilan dalam mengelola media sosial, serta minimnya pemahaman terhadap strategi branding digital, sehingga menghambat perluasan pasar dan daya saing usaha. Padahal, UMKM memiliki peran strategis dalam perekonomian nasional dan perlu didorong untuk beradaptasi dengan transformasi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam menerapkan strategi digital marketing, khususnya melalui pemanfaatan media sosial sebagai sarana promosi dan penguatan branding usaha. Metode pelaksanaan dilakukan secara partisipatif melalui beberapa tahapan, yaitu sosialisasi mengenai konsep dan manfaat digital marketing, pelatihan praktik pembuatan dan pengelolaan akun bisnis di media sosial, pendampingan pembuatan konten pemasaran, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pemasaran digital, di mana sebagian besar pelaku UMKM mampu membuat dan mengelola akun bisnis secara mandiri serta menghasilkan konten promosi yang lebih menarik. Dengan demikian, kegiatan ini diharapkan dapat membantu UMKM meningkatkan jangkauan pasar dan daya saing usaha secara berkelanjutan di era digital.
Co-Authors Ade Kemala Jaya Kurniawan Leli Halimah Masayu Siti Fatimah Muh. Asriadi AM Rasmila Rizka Nur Kholiza Sulaiman Helmi Ve Rinda Febrika Aulia