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All Journal Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP)
Andhini, Surya
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Arts Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Improving Children's Creativity through Outdoor Learning Jumputan Batik Activities Sulistyowati, Raya; Syafitri, Novi; Rakhmawati, Dwi Yuli; Aini, Lazimah Nur; Izzahtus, Siska; Brilianita, Setia; Andhini, Surya
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p1-12

Abstract

Jumputan batik is batik made using tie and dye techniques using the desired color. The cloth used for batik is tied with a thick rope or rubber to prevent the color from entering the cloth and forming the desired motif. This jumputan batik activity was carried out at SDN 2 Kauman which coincides in Nganjuk Regency which aims to explain the importance of introducing jumputan batik art to elementary school children, and also to train students' creativity which is shown by the results of the creation of tie and coloring of each batik they produce. The method used in this activity is the practical method. The results produced in outdoor learning activities by holding jumputan batik for students at SDN 2 Kauman are that students gain product-making skills and new knowledge about jumputan batik which can be obtained through this activity and understand how jumputan batik techniques and understand the tools and materials needed to make jumpy batik. Keywords: jumputan batik, creativity, student
Implementation of The Pentahelix Model in The Marketing Strategy of Bamsa Application: Building Synergy for Local Economic Improvement Andhini, surya; Sulistyowati, Raya
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 13 No 2 (2025): August
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v13n2.p535-646

Abstract

Phenomenon/Issue: BAMSA (Batik Motive Surabaya) application plays a crucial role in implementing the Pentahelix model to market Surabaya batik motives and improve the local economy. The issue focuses on the need for synergy between stakeholders and the use of technology to strengthen marketing efforts for local cultural products. Purpose: This research aims to explore the synergy between the government, academics, businesses, media, and the community in the development of batik marketing strategies. Novelty: The BAMSA application introduces the public to six patented Surabaya batik motives—kintir-kintiran, sparkling, gembili wonokromo, abhi boyo, kembang bungur, and remo Surabaya—complete with their philosophies and purchasing information, while also demonstrating the integration of the Pentahelix model in marketing. Research Methods: The abstract does not explicitly mention specific research methods but implies a qualitative or mixed-methods approach focused on stakeholder collaboration and technology adoption in marketing. Results: Collaboration among Pentahelix stakeholders strengthens marketing efforts, increases public awareness of local products, and facilitates MSMEs in marketing their products, leading to increased income and business sustainability. Research Contributions: This research confirms the importance of information technology in the Industry 4.0 era for supporting marketing, strengthening producer-consumer connectivity, and serves as a model for the development of a culture-based creative economy in other regions in Indonesia. It provides insights for stakeholders to formulate more effective policies and strategies in promoting local cultural products.
Co-Authors Aini, Lazimah Nur Brilianita, Setia Dwi Yuli Rakhmawati Izzahtus, Siska Raya Sulistyowati Syafitri, Novi