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Antonius Hartanto
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Computer Science & IT Education Engineering Public Health Social Sciences Other

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The Effect Of Digital Marketing Brand Image On Trust And Its Impact On The Decision To Visit The Dentist Antonius Hartanto; Probo Asmoro; Achmad Baihaqi Junaedi
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 2 No. 1 (2022): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v2i1.2

Abstract

This study aimed to determine the effect of digital marketing brand image on trust and its impact on visiting the dentist. The research method used in this study is a quantitative method using PLS data analysis. Sampling used a nonprobability sampling technique, namely purposive sampling, on residents of Malang who had visited the dentist as many as 100 respondents. The research found that: 1) brand image has a significant positive effect on customer trust, 2) brand image has a significant positive effect on visiting decisions, 3) digital marketing has a significant positive effect on customer trust, 4) digital marketing has a significant positive effect on customer visiting decisions, 5) customer trust has a significant positive effect on visiting decisions
The Effect Of Digital Marketing Brand Image On Trust And Its Impact On The Decision To Visit The Dentist Antonius Hartanto; Probo Asmoro; Achmad Baihaqi Junaedi
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 2 No. 1 (2022): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v2i1.2

Abstract

This study aimed to determine the effect of digital marketing brand image on trust and its impact on visiting the dentist. The research method used in this study is a quantitative method using PLS data analysis. Sampling used a nonprobability sampling technique, namely purposive sampling, on residents of Malang who had visited the dentist as many as 100 respondents. The research found that: 1) brand image has a significant positive effect on customer trust, 2) brand image has a significant positive effect on visiting decisions, 3) digital marketing has a significant positive effect on customer trust, 4) digital marketing has a significant positive effect on customer visiting decisions, 5) customer trust has a significant positive effect on visiting decisions
Co-Authors Achmad Baihaqi Junaedi Probo Asmoro