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Fabanyo, Rohani
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH WORD OF MOUTH (STUDI KASUS RUMAH TENUN PUTA DINO TIDORE) Fabanyo, Rohani; Haji, Sulfi Abdul; Hi. Yusuf, Ibnu Sina
Jurnal Manajemen Sinergi Vol 11, No 2 (2023): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v11i2.7327

Abstract

ABSTRACTObjective: This study aims to determine the influence of product quality and price on purchasing decisions mediated by word of mouth in the case of the Puta Dino Tidore weaving house.Methodology: The population in this study were all visitors to the Puta Dino Tidore weaving house. The number of samples in this research is the number of indicators/items x 7, namely 15 x 7 = 105 respondentsFinding: The partial hypothesis and simultaneous hypothesis are accepted, because the alpha value is smaller than 5%, except for the first hypothesis there is no significant effect.Conclusion: The results of this research indicate that product quality does not have a significant effect on purchasing decisions; price has a significant effect on purchasing decisions; product quality has a significant effect on word of mouth promotion; price has a significant effect on word of mouth promotion; Word of Mouth has a significant influence on purchasing decisions. Product quality has a significant influence on purchasing decisions through word of mouth mediation. Price has a significant influence on purchasing decisions through word of mouth. 
Co-Authors Haji, Sulfi Abdul Hi. Yusuf, Ibnu Sina