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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Dwi Yanti, Yuni
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Humanities Education Social Sciences Other

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THE INFLUENCE OF PROMOTIONS AND FLASH SALE ON THE DECISION TO USE THE SHOPEE APPLICATION IN MATARAM CITY Dwi Yanti, Yuni; Permadi, Lalu Adi; Retnowati, Weni
Jurnal Magister Manajemen Vol. 13 No. 2 (2024): JMM Mei 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v13i2.818

Abstract

The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.   The aim of this research is to determine the significance of the influence of promotions and flash sales on decisions to use the Shopee application. The population of this research is Mataram city residents who have shopped on the Shopee application at least 1-3 times. The type of research used is quantitative research with a causal associative approach. Data collection techniques and tools use questionnaires distributed online. This research was located in Mataram City and the research population used a sample of 100 respondents. Using non-probability and purposive sampling techniques. The research results show that promotion has a positive and significant effect on the decision to use the Shopee application in the city of Mataram. Flash sales have a positive and significant effect on the decision to use the Shopee application in the city of Mataram.
Co-Authors Permadi, Lalu Adi Retnowati, Weni