Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Islamic Economics, Management, and Business (JIEMB)
Ukhrowi, Mukhamad Zahid
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategic development of rural halal tourism using the Business Model Canvas framework: A case study from East Java, Indonesia Ukhrowi, Mukhamad Zahid
Journal of Islamic Economics Management and Business (JIEMB) Vol. 5 No. 2 (2023)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2023.5.2.20943

Abstract

This article highlights the significance of villages in local governance, especially their potential in tourism, which can drive economic benefits and community development. The purpose of this research is to analyze the development strategy of Sidomulyo Village towards halal tourism using the Business Model Canvas (BMC) approach. The methodology involves a qualitative field research design with data collected through structured interviews, direct observations, and documentation reviews in Sidomulyo Village, East Java. The findings reveal that Sidomulyo Village has significant potential as a halal tourism destination due to its rich natural resources, cultural heritage, and established tourist attractions such as educational tours, batik houses, and coffee industry tours. The village’s strategic use of BMC elements such as value propositions, customer segments, channels, and key partnerships can enhance its appeal to both local and international tourists. Implications of this study suggest that Sidomulyo Village can achieve sustainable economic growth and community welfare by leveraging strategic planning and cost management, thus positioning itself as a unique halal tourism destination. 
Co-Authors