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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ashari , Muhammad Farhan
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Economics, Econometrics & Finance

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ANALISIS STRATEGI MANAJEMEN HUBUNGAN BISNIS TERHADAP UMKM KOTA SURABAYA PASCA PANDEMI COVID 19 Mahmud, Mahmud; Ashari , Muhammad Farhan; Mahendra , I.G.N. Andhika
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 8 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

The purpose of this study is to examine the implementation of strategic management and business relationship management in the post-pandemic newnormal era. The COVID-19 pandemic has also shaken the global economy, including the Micro, Small and Medium Enterprises (MSMEs) sector in the city of Surabaya. To overcome these challenges, an effective business relationship management strategy is needed. This scientific article aims to investigate and analyze business relationship management strategies implemented by MSMEs in the city of Surabaya after the COVID-19 pandemic. This research uses a quantitative approach by collecting data through surveys and analyzing it using statistical methods.
Co-Authors Mahendra , I.G.N. Andhika Mahmud Mahmud