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All Journal JIMEBIS International Journal of Kita Kreatif
Wahyusari, Ika
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Sharia Pawnshops in Increasing MSMEs Capital and Community Income (Study of the Takengon Branch Service Unit, Central Aceh) Wahyusari, Ika; Murni, Seri
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48667

Abstract

The development of Micro, Small and Medium Enterprises or MSMEs is growing rapidly in Indonesia, including in Takengon. This also makes business actors need capital, one of which is through a pawn system. Because Aceh has made all financial institutions sharia legal, the focus role in this case is Sharia Pawnshops. This research uses a descriptive qualitative method which refers to the product marketing strategy at Sharia Pawnshops which has succeeded in increasing customer interest through socialization, promotions and advertising. This product is an Ar-Rahn product. With the continuity of all this, this also influences the increase in community income.
The Role Of Sharia Pawnshops In The Increasing MSME Capital And Community Income (Study of The Takengon Branch Service Unit, Central Aceh) Murni, Seri; Wahyusari, Ika
Scientific Journal of Students Islamic Economics and Business Vol. 5 No. 2 (2024): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/vr5vs987

Abstract

The development of Micro, Small and Medium Enterprises or MSMEs is growing rapidly in Indonesia, including in Takengon. This also makes business actors need capital, one of which is through a pawn system. Because Aceh has made all financial institutions sharia legal, the focus role in this case is Sharia Pawnshops. This research uses a descriptive qualitative method which refers to the product marketing strategy at Sharia Pawnshops which has succeeded in increasing customer interest through socialization, promotions and advertising. This product is an Ar-Rahn product. With the continuity of all this, this also influences the increase in community income.
Co-Authors Seri Murni