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All Journal Prosiding University Research Colloquium
Nugroho, Dhimas Aziz
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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The Effect Of Entrepreneurship Orientation, Management Capabilities and Image Difference On Sme’s Competitive Advantage Nugroho, Dhimas Aziz; Murniningsih, Rochiyati; Suhaeli, Dahli
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study aims to examine whether entrepreneurial orientation, management ability and image differentiation have an effect on competitive advantage. The sample used in this study is business actors in Food and Beverage SMEs in Magelang Regency. The sampling technique used in this research is purposive sampling with 96 respondents. This research method uses descriptive quantitative. Data processing was tested using multiple linear regression test. The results of this study indicate that the entrepreneurial orientation variable, management ability and image differentiation simultaneously have a positive effect on competitive advantage, the entrepreneurial orientation variable partially has a positive effect on competitive advantage, the management ability variable partially has a positive effect on competitive advantage, and partial image differentiation has a positive effect. positive for competitive advantage.
Co-Authors Dahli Suhaeli Rochiyati Murniningsih, Rochiyati