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All Journal Prosiding University Research Colloquium
Diwirsyah, Andrivan
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Influence of Consumer Motivation, Perception of Quality, and Consumer Attitudes toward Outdoor Equipment Purchase Decisions Padmantyo, Sri; Diwirsyah, Andrivan
Prosiding University Research Colloquium Proceeding of The 17th University Research Colloquium 2022: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

is study aims to analyze the influence of consumer motivation, quality perception and consumer attitudes towards outdoor equipment purchase decisions. This is a quantitative research. The sampling technique used is non-probability sampling with a sample of 194 people. The data collection technique uses questionnaires from the google form platform which are distributed through whatsapp groups online. The results indicate that consumer motivation, quality perception and consumer attitude have a significant positive effect on purchasing decisions outdoor equipment. Simultaneously the three independent variables affect the dependent variable.
Co-Authors Sri Padmantyo