Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ICON Islamic Communication and Contemporary Media Studies Psychospiritual: Journal of Trends in Islamic Psychological Research
Kurniawan, Firdaus Dwi Cahyo
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Komunikasi Interpersonal terhadap Kinerja Karyawan di Yayasan Matahari Banyuwangi Suwardi, Suci Melati; Kurniawan, Firdaus Dwi Cahyo
Psychospiritual: Journal of Trends in Islamic Psychological Research Vol. 2 No. 1 (2023): Psychospiritual: Journal of Trends in Islamic Psychological Research
Publisher : Fakultas Dakwah UIN KHAS Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/psychospiritual.v2i1.22

Abstract

This study aims to determine whether there is an effect of Interpersonal Communication on the Performance of Employees of the Matahari Banyuwangi Foundation and how much influence Interpersonal Communication has on the Performance of Employees of the Matahari Banyuwangi Foundation. This study uses quantitative methods. The sampling technique is a census technique or total sampling of 34 employees. Questionnaires or questionnaires are used as data collection techniques containing interpersonal communication scales and employee performance scales. Data analysis techniques in the form of descriptive statistical tests, categorization tests. Classical assumption tests, and simple linear regression tests. The results of this study can be known from the significance value or P value of 0.007 <0.05 (there is an influence). The results of this study can also be seen through the value of t count> t table, 2.911> 2.036. This means that the hypothesis Ha (there is an influence) is accepted and Ho (there is no influence) is rejected. Interpersonal communication also has a positive effect on employee performance, meaning that when interpersonal communication increases, employee performance also increases and vice versa. When interpersonal communication decreases, employee performance also decreases, and interpersonal communication has an effect of 20.9% on employee performance.
Komunikasi Persuasif Iklan Pinjaman Online AdaKami di TikTok: Analisis Respons Komentar Pengguna Wijaya, Cahyo; Kurniawan, Firdaus Dwi Cahyo
Icon: Islamic Communication and Contemporary Media Studies Vol. 4 No. 2 (2025): Icon: Islamic Communication and Contemporary Media Studies
Publisher : Fakultas Dakwah Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/icon.v4i2.326

Abstract

Social media has become an important tool in digital marketing, including the promotion of online lending services. TikTok, with a large user base in Indonesia, is utilized by fintech companies such as AdaKami to deliver persuasive advertisements emphasizing ease of use, fast fund disbursement, and unsecured services. This study aims to analyze persuasive communication strategies in TikTok advertising content on the @Adakami_Official account and to examine user responses through the comment section. The research employs a descriptive qualitative approach, using advertising videos and user comments as data, which are analyzed based on persuasive communication theory. The findings indicate that AdaKami’s advertisements predominantly use the peripheral route through visual appeal, persuasive phrasing, and a sense of urgency. User responses vary, ranging from positive comments regarding service convenience to negative feedback highlighting interest rates and loan risks. The study concludes that persuasive communication in digital advertising is effective in shaping public opinion but may lead to perceptual bias if information is not presented transparently.
Co-Authors Suwardi, Suci Melati Wijaya, Cahyo