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All Journal Almana : Jurnal Manajemen dan Bisnis
Anggun, Nita Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Financial Ratios on Profit Growth of Property & Real Estate Companies Listed on the IDX for the Period 2019-2021 Anggun, Nita Putri; Rosyadi, Imron
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2169

Abstract

Profit growth is considered very important for companies because it can be used to predict future business strategies. In addition, profit growth cannot be separated from the company's financial performance as reflected in financial ratios. This research aims to determine and analyze the influence of the current ratio, debt-to-equity ratio, net profit margin, and total asset turnover toward profit growth. The population in this study was 79 property & real estate companies for three years, while the sample was obtained through a purposive sampling method, namely 20 companies. The data analysis technique used in this research is multiple regression analysis using Eviews 9 software. The results showed that partially, CR and NPM had no significant effect on profit growth, while DER and TAT had a significant effect on profit growth. Simultaneously, all independent variables, namely CR, DER, NPM, and TAT affect profit growth. The predictive ability of the four independent variables simultaneously amounted to 33.8%. This shows the predictive ability of financial ratios on profit growth and can influence investors’ investment decisions.
Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention Anggun, Nita Putri; Setyawan, Anton Agus; Saputro, Edy Purwo; Kussudyarsana, Kussudyarsana
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2974

Abstract

Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors. This study aims to examine the effect of celebrity endorsement on purchase intention by positioning emotional attachment and customer engagement as mediating variables. A quantitative approach was used with 200 followers of Somethinc’s official social media account as respondents. Data were analyzed using PLS-SEM with SmartPLS 3.0. The results reveal that celebrity endorsement has a significant positive influence on purchase intention. Furthermore, celebrity endorsement enhances emotional attachment and customer engagement, both of which strengthen consumers’ intention to purchase. Mediation analyses confirm that emotional attachment and customer engagement play important roles in bridging the relationship between celebrity endorsement and purchase intention. In conclusion, the study demonstrates that celebrity endorsement is most effective when supported by strategies that foster emotional closeness and active engagement, offering valuable insights for digital marketing practices in the skincare and cosmetics industry.
Co-Authors Anton Agus Setyawan Edy Purwo Saputro Imron Rosyadi Kussudyarsana Kussudyarsana