Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JAUR (Journal of Architecture and Urbanism Research) NU-JST Praktek Kerja Lapang Manajemen
Rusiani, Nahla
Unknown Affiliation
Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Materials Science & Nanotechnology Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi Pemanfaatan Media Sosial untuk Membangun Loyalitas Merek di Kalangan Generasi Z Pawiati, Sarah; Putri, Melinda; Rusiani, Nahla; Hermanto; Afriany, Jannatul
Praktek Kerja Lapangan Manajemen Vol 1 No 2 (2025): Praktek Kerja Lapang Manajemen
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/zpwtvs50

Abstract

Penggunaan media sosial sebagai alat pemasaran utama telah berkembang pesat, terutama dalam membangun loyalitas merek di kalangan Generasi Z. Penelitian ini bertujuan untuk mengidentifikasi strategi efektif dalam memanfaatkan media sosial untuk membangun loyalitas merek melalui systematic literature review. Data dikumpulkan dari literatur relevan periode 2021–2023 menggunakan database akademik seperti Scopus dan Google Scholar. Hasil penelitian menunjukkan bahwa strategi seperti konten autentik, interaksi aktif, dan kolaborasi dengan influencer terbukti meningkatkan keterlibatan dan loyalitas merek di Generasi Z. Kebaharuan penelitian ini terletak pada pendekatan sistematis dalam analisis literatur serta fokus khusus pada Generasi Z sebagai konsumen unik. Implikasi penelitian ini memberikan panduan praktis untuk mengoptimalkan pemasaran digital dan membuka peluang studi lanjutan terkait strategi berbasis teknologi baru. The use of social media as a primary marketing tool has grown rapidly, especially in building brand loyalty among Generation Z. This study aims to identify effective strategies in utilizing social media to build brand loyalty through a systematic literature review. Data were collected from relevant literature for the period 2021–2023 using academic databases such as Scopus and Google Scholar. The results of the study show that strategies such as authentic content, active interaction, and collaboration with influencers have been shown to increase engagement and brand loyalty among Generation Z. The novelty of this study lies in the systematic approach in literature analysis and a special focus on Generation Z as unique consumers. The implications of this research provide practical guidance for optimizing digital marketing and open up opportunities for further studies related to new technology-based strategies.
Perancangan Lanskap Ruang Terbuka Hijau Sarijadi Kecamatan Sukasari, Bandung, sebagai Taman Lingkungan Rusiani, Nahla
Nusantara Journal of Science and Technology Vol 1 No 1 (2024): Terbit pada Bulan Mei Tahun 2024
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Nahdlatul Ulama Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69959/nujst.v1i1.12

Abstract

Population growth that is not balanced with improvements in the quality of infrastructure in urban areas causes irregularities in spatial and regional planning which have a negative impact on social and environmental conditions. The low level of public awareness of the environment has resulted in flooding problems, disease and impaired sensory perception due to waste. The aim of the design is to design the outdoor landscape as a green open space that can accommodate the activities of flat residents and Sarijadi Village, and educate residents with a garden about integrated waste processing for environmental sustainability. The design method used is synthetic analysis. The main potential is that the design land is located in a densely populated area and the problem is that there is an ecological imbalance in the area. Both are rooted in waste problems related to the daily life of every household in each settlement. Based on site analysis requirements, green open space design can be divided into three main parts; Sarijadi Village environmental park, flat garden as the entrance to Rusunawa Sarijadi RW 5, and outdoor space between the flat building blocks. The utility concept offered is processing household organic waste and culinary areas with a biogas digester into gas energy, electricity for flat and environmental garden activities, and compost for community gardens.
Tinjauan Arsitektur Lanskap pada Ruang Luar Sekolah Alam: Studi Kasus SD Alam Muhammadiyah Golf Banjarbaru Rusiani, Nahla
JAUR (JOURNAL OF ARCHITECTURE AND URBANISM RESEARCH) Vol. 9 No. 2 (2026): April (IN Press)
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jaur.v9i2.16314

Abstract

This study aims to review the application of landscape architecture principles in the outdoor environment of SD Alam Muhammadiyah Golf Banjarbaru as a nature-based primary education setting. The main objective of this research is to assess the compatibility of outdoor spatial planning with contextual learning concepts, thermal comfort, and environmental sustainability. The study employs a qualitative descriptive method through field observation, visual documentation, and zoning analysis based on educational, ecological, and recreational functions. The findings indicate that the school’s outdoor environment demonstrates a well-designed green layout incorporating natural landscape elements such as shade vegetation, open play areas, educational gardens, and natural walking paths that support active outdoor learning activities. The outdoor space not only complements indoor learning but also serves as an educational medium that fosters ecological awareness and social interaction among students. Nevertheless, improvements are still needed in pedestrian circulation, rainwater management, and the integration between indoor and outdoor learning spaces to achieve a balance between functional and ecological aspects. This study provides a conceptual foundation for developing environmentally friendly outdoor learning environments that are adaptive to tropical climates and support sustainable nature-based education.
Co-Authors Afriany, Jannatul Hermanto Melinda Putri Pawiati, Sarah