Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Bilqist, Dhiya Waffa Putriana
Unknown Affiliation
Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of Customer Relationship Management (CRM) inAgribusiness to Enhance Students' Competency: A Participatory Action Research at SMKN PP Lembang Yoga, Titan Parama; Alamsyah, Nur; Bilqist, Dhiya Waffa Putriana; Nazahah, Niswah Kaifa
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.504

Abstract

This community service program aimed to enhance students' understanding of Customer Relationship Management (CRM) in agribusiness at SMKN PP Lembang using the Asset-Based Community Development (ABCD) approach. The program involved 120 grade XII students and included a pre-test, material presentation, discussions, and a post-test to evaluate knowledge improvement. The pre-test average score was 58%, while the post-test average rose to 85%, showing a 27% improvement in comprehension. The most notable improvements were seen in topics such as CRM tools, customer segmentation, and digital marketing strategies. The findings highlight the effectiveness of integrating CRM education into vocational training to equip students with practical business skills and decision-making capabilities.
Co-Authors Nazahah, Niswah Kaifa Nur Alamsyah, Nur Titan Parama Yoga