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All Journal Jurnal Ilmiah ASET
Fauziyah, Rika Mellatul
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Economics, Econometrics & Finance Social Sciences

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Minat Beli Customer Pada Toko Tenun Ikat di Jepara: Studi Kasus Pada Customer Toko Tenun Ikat Fauziyah, Rika Mellatul; Setiawati, Ira; Gultom, Henry Casandra
Jurnal Ilmiah Aset Vol. 26 No. 1 (2024): Jurnal ASET Volume 26 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.1.232

Abstract

The research was conducted with the aim of analyzing Electronic Word of Mounth (E-WOM), Trust, Quality of Service on Buying Interest in Online Shopping at Ikat Weaving Shop (Case study on Ikat Weaving Shop customers). The method used is quantitative using primary data. Respondents in this study were 97 consumers. The analysis tool used is multiple linear regression analysis with the help of the SPSS Version 26 program. The results of this study show that, Electronic Word of Mounth (E-WOM) has no effect on buying interest, Trust affects Buying Interest and Quality of Service affects Buying Interest.
Co-Authors Gultom, Henry Casandra Ira Setiawati, Ira