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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Kusyairi, Mochamad Irsyad
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengelolaan Anggaran Belanja di Australian Islamic College of Sydney dalam Perspektif Manajemen Pembiayaan Pendidikan Kusyairi, Mochamad Irsyad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7394

Abstract

This study aims to analyze the management of expenditure budgeting at the Australian Islamic College of Sydney (AICS) from the perspective of educational finance management. The research employs a qualitative-descriptive approach, relying on the 2023 Annual Report of AICS as the primary data source. Findings indicate that 67% of the institution’s total expenditures are allocated for staff salaries and related benefits. This dominant proportion limits the flexibility of the institution in financing other essential aspects such as curriculum development, facility upgrades, and pedagogical innovation. Through a literature-based analysis, this study compares the current budgeting practice of AICS with ideal educational finance models that emphasize balanced allocation, cost-effectiveness, and long-term educational outcomes. The research concludes that the overconcentration of funds on salary expenditure presents challenges to sustainable quality improvement and recommends a strategic reallocation based on performance-based budgeting and efficiency principles. This study contributes by providing an academic perspective on budget management in Islamic schools abroad, which has received limited scholarly attention, and offers practical insights for achieving financial efficiency in similar institutions.
Strategi Pemasaran Digital SMP Muhammadiyah 1 Surakarta untuk Meningkatkan Daya Saing di Era Revolusi Industri 4.0 Kusyairi, Mochamad Irsyad; Rohid, Burhannudin; Hidayat, Fahmi
Al-DYAS Vol 4 No 3 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i3.7576

Abstract

The limited number of studies on digital marketing and branding strategies in faith-based secondary educational institutions serves as the background for this research, particularly considering their crucial role in enhancing school competitiveness in the era of the Fourth Industrial Revolution. This study aims to analyze the implementation of digital marketing strategies through Instagram and the official website of SMP Muhammadiyah 1 Surakarta in strengthening brand identity and shaping a positive public image of the school. A qualitative approach with a case study design was employed, involving purposively selected participants comprising the principal, teachers, and public relations staff. Data were collected through semi-structured interviews, field observations, and digital document analysis, and subsequently analyzed using Miles & Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The main findings indicate that visual strategies and digital content distributed via Instagram and the school’s website play a significant role in building a positive image and enhancing public trust, despite identified weaknesses in message consistency and audience engagement. These findings support digital branding theory, which emphasizes the importance of integrating visual identity, institutional narrative, and technology-based communication strategies. The study concludes that synergy between the digital school concept and digital marketing is a key factor in achieving sustainable school competitiveness in the digital era. The implications of this research include theoretical contributions to the enrichment of digital branding studies within the context of secondary education, as well as practical recommendations for schools to strengthen digital content management, optimize search engine visibility, and maintain consistent visual identity across communication channels.
Co-Authors Fahmi Hidayat Rohid, Burhannudin