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All Journal Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi
Yanti, Budi
Universitas Tamansiswa Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG Yanti, Budi; Yonaldi, Sepris
Jurnal Benefita Vol 2, No 1 (2017): Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis & Akuntansi
Publisher : LLDIKTI Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.178 KB) | DOI: 10.22216/jbe.v2i1.1032

Abstract

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.
PENGARUH KOMUNIKASI DAN KONFLIK TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT PINUS MERAH ABADI CABANG PADANG Prihatin, Moliddina; Hasan, Lenny; Yanti, Budi
MENARA EKONOMI Vol 5, No 2 (2019): Vol V No. 2 April 2019
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/me.v5i2.1392

Abstract

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Co-Authors Hasan, Lenny Prihatin, Moliddina Yonaldi, Sepris