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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik
Fauziyah, Syahwatul Khalda
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Religion Education Social Sciences

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Peran Strategis SDM dalam Mendorong Kesuksesan PT Astra International Tbk Rismawati, Rismawati; Elvianto, Damas; Fauziyah, Syahwatul Khalda
ARZUSIN Vol 5 No 3 (2025): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i3.5921

Abstract

The development of the disruption era and globalization demands that companies manage human resources (HR) more effectively and adaptively in order to maintain competitiveness and business sustainability. This study aims to describe and analyze the human resource management strategy implemented by PT Astra International Tbk in responding to these challenges. Using a descriptive qualitative approach, data were collected through semi-structured interviews, documentation, and literature review. The results show that Astra applies a Total Human Capital Management approach, which includes competency-based recruitment, continuous training, career development based on meritocracy, and a fair and transparent reward system. The use of digital technology is also an integral part of HR management, such as the implementation of e-learning, performance dashboards, and a hybrid work system. In addition, Astra reinforces an inclusive work culture and designs retention programs specifically tailored to the millennial and Gen Z generations, taking into account their unique characteristics and expectations. This integrated and adaptive HR strategy has proven effective in enhancing organizational competitiveness and long-term sustainability. These findings offer practical implications for other companies seeking to build an HR ecosystem that is responsive to change, value-based, and future-oriented.
MEASURING THE OPPORTUNITIES AND THREATS OF INDONESIAN FISHERY PRODUCT TRADE WITH JAPAN IN THE APEC FRAMEWORK: A CASE STUDY OF FISHERY PRODUCT EXPORTS Fauziyah, Syahwatul Khalda
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 2 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Juli-Desember 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/gx1gad15

Abstract

This article discusses the dynamics of processed fishery product trade between Indonesia and Japan within the framework of the Asia Pacific Economic Cooperation (APEC). The main focus of this study is to examine the opportunities and challenges faced by Indonesia in increasing its exports of processed fishery products, such as canned tuna, surimi, and fish fillets, to the Japanese market. Through an analysis of recent years’ export data and applicable trade policies, such as the Protocol Amendment to the Indonesia–Japan Economic Partnership Agreement (IJEPA), it was found that the elimination of import tariffs and the rising demand in Japan for high-quality seafood products provide significant opportunities for Indonesian products. Nevertheless, several challenges remain, including Japan’s strict food safety standards, competition with other major suppliers such as Thailand and Taiwan, and the need for regulatory harmonization between the two countries. This article also highlights APEC’s role in facilitating inclusive free trade through capacity building, policy dialogue, and alignment of product quality standards among member countries. In conclusion, by leveraging supportive trade policies and enhancing sustainable production capacity, Indonesia holds great potential to expand its market share of processed fishery products in Japan.
Co-Authors Elvianto, Damas Rismawati Rismawati