Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Social, Economic, and Business
Cahyani Dewi Lisa Prastiya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Product Quality and Online Shopping Experience on The Purchase Decision of HMNS Local Perfume Products Among  Generation Z Cahyani Dewi Lisa Prastiya; Tias Andarini Indarwati
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/4ybfvp35

Abstract

The expanding beauty industry and increased perfume consumption among Generation Z underscore the importance of further examining their purchase behavior. This study aims to identify the influence of product quality and online shopping experience on purchasing decisions. The population in this study is Generation Z individuals who have purchased HMNS local perfume products online, with a sample size of 200 respondents. Using multiple linear regression analysis, the findings reveal that both product quality and online shopping experience have a significant effect on purchasing decisions, with product quality exerting the most dominant influence. This indicates that Generation Z places high importance on product quality when making purchase choices. The practical implication of this study suggests that HMNS should continue to enhance product quality and provide a seamless online shopping experience to support consumer decision-making and strengthen brand competitiveness.
Co-Authors Tias Andarini Indarwati