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All Journal Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science
Ermiani, Ermiani
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Influence of Planning, Monitoring and Maintenance of Human Resources on Employee Performance Biogen BB Bogor Ermiani, Ermiani; Indupurnahayu, Indupurnahayu; Amin, Akhmad Bakhtiar
Strata International Journal of Social Issues Vol. 1 No. 2 (2024): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v1i2.209

Abstract

Human Resource (HR) Planning is part of the management process that determines the movement of an organization's human resources from its current position to its desired position in the future. HR planning is closely related to the supervisory function because it can be said that planning is a standard or monitoring tool for the work being done. The HR maintenance function is also essential because employees are the assets (wealth) of every organization, and they always play an active role in determining whether or not the organization's goals are achieved. The research was carried out at BB Biogen Bogor. The research analyzes the influence of planning, monitoring, and Maintenance of Human Resources on Employee Performance. This research uses a survey method with a descriptive and causal approach. The sample used was 98 respondents. The research results show that Planning, Supervision, and Maintenance of Human Resources together have a real and positive influence with a contribution of 78.7%, and the remainder (21.3%) is influenced by other factors that are not central to this research.
Startups in the Digital Era: Exploring the Role of Digital Marketing Strategy Through a Literature Review Halim, Muhamad Abdul; Ermiani, Ermiani
Strata International Journal of Social Issues Vol. 1 No. 2 (2024): August
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sijosi.v1i2.260

Abstract

Technological advancements in the rapidly evolving digital era have significantly transformed various sectors, including the business world. Startups focusing on technology-based solutions have become critical drivers of economic growth and disrupt traditional sectors. This study aims to bridge the gap in the literature by exploring the role of digital marketing strategies in the success of startups in the digital era. The research employs a literature review methodology, analyzing secondary data from scientific journals, books, and relevant articles. Keywords used in data collection include startups and digital marketing. The study systematically analyzes the data using content analysis to identify, classify, and analyze critical themes, patterns, and findings. Results indicate that digital marketing plays a crucial role in enhancing the maturity and performance of startups. Effective implementation of digital marketing strategies can significantly improve startups' chances of success by establishing a solid foundation in a competitive market. This research provides practical insights for startups in formulating effective and efficient marketing strategies and contributes to developing knowledge in digital marketing.
Pengaruh Literasi Digital terhadap Transformasi Bisnis Digital dan Kinerja Bisnis pada Perusahaan Rintisan berbasis Digital di Bogor Ermiani, Ermiani; Halim, Muhamad Abdul
Multidiscience : Journal of Multidisciplinary Science Vol. 1 No. 2 (2024): June
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/multidiscience.v1i2.259

Abstract

Transformasi digital menjadi keharusan bagi perusahaan di era digital, terutama perusahaan rintisan berbasis digital. Keberhasilan transformasi ini bergantung pada literasi digital, yaitu kemampuan memanfaatkan teknologi digital secara efektif. Penelitian ini bertujuan menganalisis pengaruh literasi digital terhadap transformasi bisnis digital dan kinerja bisnis pada 67 perusahaan rintisan berbasis digital di Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan metode cross-sectional dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif signifikan terhadap transformasi bisnis digital dan kinerja bisnis. Artinya, semakin tinggi tingkat literasi digital, semakin baik kemampuan perusahaan dalam melakukan transformasi digital dan meningkatkan kinerja bisnis. Penelitian ini menyimpulkan bahwa literasi digital merupakan faktor penting dalam keberhasilan transformasi digital dan peningkatan kinerja bisnis bagi perusahaan rintisan berbasis digital di Bogor. Disarankan bagi perusahaan untuk fokus pada peningkatan literasi digital di kalangan karyawan dan pemangku kepentingan untuk mendukung transformasi digital dan mencapai keunggulan kompetitif.
Co-Authors Amin, Akhmad Bakhtiar Halim, Muhamad Abdul Indupurnahayu