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All Journal International Journal of Tourism
Seng, Tee Wei
School of Hospitality, Sunway University, Malaysia
Arts Economics, Econometrics & Finance Social Sciences

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Factors Influencing University Students Using the Online Food Delivery in Malaysia Hutabarat, Pauline Claudia; Tan, Celine; Shing, Tan Yan; Seng, Tee Wei
International Journal Of Tourism Vol 2, No 2 (2023): International Journal of Tourism
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/ijt.v2i2.368

Abstract

In this modern era, people need to find efficient solutions, especially for university students who have limited time constraints. This research paper will study the correlation between factors such as performance expectancy, effort expectancy, social influence, information quality, time-saving orientation, and price-saving orientation toward intention to use online food delivery for university students specifically in Malaysia. This paper adopted a framework from a previous research paper by Pitchay et al., (2021) which talks about topics that are in line but with a wider range of respondents. Respondents for this research paper are university students. Researchers want to test what influences this demographic to use online food delivery services. This paper also comes with solutions that can help the industry to enhance its business and attract more consumers. This paper uses the convenience sampling method to obtain data from various respondents; this is also due to the limitations of money and time in working on this research paper.
Co-Authors Hutabarat, Pauline Claudia Shing, Tan Yan Tan, Celine