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All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Sahrul Arleza
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Restaurant Business Development Strategy in Pantai Panjang Sahrul Arleza; Romi Gunawan
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9528

Abstract

The purpose of this research is to examine and determine business development strategies in restaurants in Pantai Panjang. This research uses descriptive quantitative and qualitative methods. Qualitative analysis is used to determine the external and internal factors of restaurant businesses. Quantitative descriptive analysis is used in the IFE, EFE and SWOT matrices. The population used in this study is a restaurant business on Panjang Beach Tourism Road in Bengkulu City. Based on the research results, it can be concluded that based on the analysis that has been carried out in Figure 1 SWOT matrix analysis, the restaurant business development strategy in Beach is in quadrant II, namely supporting a verified strategy which uses strength to overcome existing threats, so the ST strategy: Using strength to overcome threats.
Co-Authors Romi Gunawan