Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Wimba: Jurnal Komunikasi Visual
Noviandari, Auriza Cantika
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BRAND IDENTITY ANALYSIS OF FACEBOOK META LOGO. INC. AND M-SENSE MIGRAINE USING SEMIOTICS AND VISUAL COGNITIVE Varlina, Vivi; Noviandari, Auriza Cantika; Irnando, Hadrian
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 2 (2024): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.2.2

Abstract

Logo has a significant role in building brand identity. Nevertheless, the understanding of visual identity from one brand to another often experiences visual cognitive differences. This affects the identity of a brand due to a lack of knowledge of visual information such as the case of M-sense Migraine and Meta Facebook. In this study, researcher used the descriptive analysis as a method with semiotics and visual cogntive approach. The results explained that there is misinterpretation of visual information related to Meta logos and M-sense. The lack of knowledge of the audience towards both brands which ultimately creates confusion in the minds of the audience and undermines an exclusivity elements in building brand identity.
Co-Authors Irnando, Hadrian Varlina, Vivi