Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Wimba: Jurnal Komunikasi Visual
Larasati, Asri
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Visual Merchandising Dengan Meningkatkan Tampilan Display Tenant Fashion Studi Kasus Pada Laswee Creative Space Larasati, Asri
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 2 (2024): Wimba: Jurnal Komunikasi Visual
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.2.6

Abstract

One of the important entities supporting creativity in Bandung is Laswee Creative Space. However, there are issues in visual merchandising, particularly in the display of fashion tenants, which appears cluttered and unattractive. Poor display arrangements can diminish the appeal and image of Laswee as a creative hub. Visual merchandising plays a crucial role in creating a unique shopping experience. The use of elements such as lighting, color, and proper product arrangement can enhance the attractiveness and effectiveness of the display. This research aims to optimize visual merchandising strategies by improving the display of fashion tenants at Laswee Creative Space. The research employs a design thinking approach that involves five stages: empathize, define, ideate, prototype, and testing. Data collection was conducted through observation, interviews, questionnaires, and secondary data. The collected data was then analyzed using SWOT analysis. The findings reveal that the use of mannequins in the visual merchandising strategy at Laswee Creative Space significantly impacts the shopping experience of visitors and their perception of the area as a creative hub. By designing creative and attractive mannequin displays, Laswee Creative Space can create an inspiring and captivating environment for visitors. Keywords: Laswee Creative Space, Visual Merchandising, Design Thinking
Co-Authors