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p-Index From 2021 - 2026
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All Journal Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Iva Fikrani Deslia
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Languange, Linguistic, Communication & Media Social Sciences

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Content Analysis of Environmental Awareness Messages in Bumantara Team Tiktok Content Vawana, Ande; Iva Fikrani Deslia
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Technological developments can provide convenience in every activity carried out by humans if used wisely and correctly. In this millennial era, anyone can use it. Social media can be a place to convey information, including positive messages. Social media that is used well can benefit existing conditions around us. One is environmental awareness, which is carried out by the Bumantara Team community on their TikTok account. Bumantara Team is a community of five young people. They use the TikTok platform to spread messages about the importance of keeping the environment clean and have succeeded in mobilizing many people to participate in clean-up actions. Qualitative research methods in this study used content analysis to understand the messages conveyed by the Bumantara Team through their TikTok account, with a focus on awareness of environmental cleanliness. The theory used as an analytical tool is message studies. Message studies is a message analysis model based on critical theory. Thus, this research provides insight into how social media can be used positively in addressing environmental problems.
Digital Marketing Ketan Susu & Kopi Sagara dalam Meningkatkan Brand Awareness Dede Andri Saputra; Iva Fikrani Deslia
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5240

Abstract

This research aims to analyze the digital marketing strategy implemented by Ketan Susu & Kopi Sagara in increasing brand awareness through social media platforms. The approach used is the SOSTAC model (Situation, Objectives, Strategy, Tactics, Action, Control) as an analytical framework. Data was obtained through interviews with business owners, observation of social media content, as well as documentation of insights and netizen interactions. The results showed that Ketan Susu & Kopi Sagara relies more on promotion through third-party accounts such as @info_nongkrongjogja than personal business accounts. This strategy is considered effective because it succeeds in reaching a wider target market of young people through visual reels content, communicative captions, the right upload time, and the use of contemporary language styles. The strategy evaluation showed that this digital promotion resulted in high engagement, increased customer visits, and positive testimonials through comments and user generated content (UGC). Thus, collaborative digital marketing strategies have proven effective in increasing brand awareness of culinary MSMEs in the digital era.
Co-Authors Dede Andri Saputra Vawana, Ande