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All Journal Proceedings of Jogjakarta Communication Conference (JCC)
Yasinta Nur Laila Shafa
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Social Sciences

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Audience Acceptance of the Ethics of Hijab-Wearing Women in Oklin Fia’s Social Media Content Yasinta Nur Laila Shafa; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to explore audience reception regarding the ethical implications of a hijab-wearing woman's content on social media, focusing on Oklin Fia's controversial videos, particularly one where she provocatively licks an ice cream cone. Utilizing a qualitative approach with Stuart Hall's encoding/decoding theory, the research findings reveal diverse interpretations among audiences regarding the ethical conduct of hijab-wearing women in Oklin Fia's content. Non-Muslim informants positioned themselves in opposition to the ice cream-licking video, perceiving the hijab as a symbol of Islamic identity.
Co-Authors Filosa Gita Sukmono