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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian Masyarakat Asia
Bernadi, Haryo Jati
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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The Potential of Tanjung Sawit Village as the Best Village in Riau Province Batubara, Ummi Mardhiah; Bernadi, Haryo Jati; Fitri, Sri Afifah; Syahputri, Rara Vania; Situmorang, Novita; Kartini, Kartini; Anggelina, Anggelina; Arfan, Muhammad; Delvi, Ayu; Azahra, Mutiara Mindy
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1305

Abstract

Purpose: This program in Tanjung Sawit Village aims to enhance village potential and empower the community through academic involvement and technological support. It utilizes information technology for effective promotion. Method: By employing participatory research methods involving academics and locals, data is gathered through surveys, interviews, and observations and then analyzed for insights. Practical Applications: The program yields tangible results, including a village profile, online promotion tools, and improved governance. It fosters community skills and empowerment, exemplified by the formation of oil palm farming groups. Conclusion: The collaborative effort demonstrates the value of academia-community partnerships in rural development. Leveraging technology and community engagement can address local challenges and promote inclusive growth, serving as a model for broader development strategies.
STRATEGI KOMUNIKASI PROGRAM CORPORATE SOCIAL RESPONSBILITY (CSR) PT. PLN NUSANTARA POWER UP TENAYAN DALAM PEMBERDAYAAN MASYARAKAT DI KELURAHAN INDUSTRI TENAYAN KOTA PEKANBARU Bernadi, Haryo Jati; Rasyid, Anuar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the economic disparity experienced by the community in the Tenayan Industrial Village, Pekanbaru City. This research aims to understand how the Communication Strategy process runs from planning, implementation, to evaluation conducted by PT PLN Nusantara Power Tenayan Power Plant Unit in the form of community empowerment thru Worm Cultivation by the Muda Jaya Organic Group in the Tenayan Industrial Village. This research is qualitative in nature. The research subjects were selected using purposive sampling, resulting in 5 informants. Results of the research. (1) In the Planning stage, PT PLN Nusantara Power Tenayan Power Plant Unit conducted observations, program development, and communicator selection. (2) The second stage is the implementation, during which socialization, direct training, and group discussions were conducted. (3) In the Evaluation stage, PT PLN Nusantara Power Tenayan Power Plant Unit stated that the company needs to adjust its methods in the future to increase interest among the younger generation.
Co-Authors Anggelina, Anggelina Anuar Rasyid Azahra, Mutiara Mindy Batubara, Ummi Mardhiah Delvi, Ayu Fitri, Sri Afifah Kartini Kartini Situmorang, Novita Syahputri, Rara Vania Syamsiar, Syamsiar