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Jocellyn Regina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar Jocellyn Regina
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.230

Abstract

The study titled "Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar" investigates the factors influencing customer purchasing decisions in the context of a restaurant setting. The research focuses on three key variables: product quality, social media advertisement, and product differentiation. The abstract outlines the primary objectives and scope of the study, highlighting its relevance for the restaurant industry. It likely includes a brief description of the research methodology, such as data collection techniques and analytical methods used. The expected outcomes or contributions to the field of marketing and consumer behavior may also be summarized. Since I don't have access to the specific content of the paper, the information provided above is a general representation of what an abstract for such a study might include. If you need more detailed information or specific content from the abstract, please provide additional context or details, and I'd be happy to assist further
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