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All Journal Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Electronic Integrated Computer Algorithm Journal
Husaini, Galih Rashif
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Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Social Sciences

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Analisis Strategi Bisnis Menggunakan SWOT dan KPI Trend Penjualan Pada Apotek Metro Husaini, Galih Rashif; Lubis, Muharman; Pratiwi, Oktariani Nurul
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 13, No 1: April 2024
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v13i1.1765

Abstract

In recent years, the national pharmaceutical industry has been a good opportunity for the pharmacy business in Indonesia. It is necessary to understand the internal business and external factors to gain a competitive advantage.  This research was conducted at Apotek Metro using a descriptive quantitative approach and conducting observations, interviews, and literature studies regarding the SWOT (Strength, Weakness, Opportunity, and Threat) analysis method and KPI (Key Performance Indicator) sales trends. The SWOT analysis results concluded that the strategy used for the development business focuses on an aggressive strategy in quadrant I. These results are reinforced by KPI analysis of sales trends using the Least Square method, which states that sales at Metro in the next four years are predicted to increase by 2.71%. Thus, to increase sales growth, a comprehensive strategy is needed such as increasing cooperation with doctors and health insurance, and increasing promotional through social media or flyers.Keywords: Business strategy; SWOT; Key Performance Indicator; Least Square AbstrakSaat ini perkembangan industri farmasi nasional menjadi peluang besar bagi bisnis apotek di Indonesia. Untuk mendapatkan keunggulan kompetitif dalam bisnis apotek diperlukan analisis bisnis baik dari faktor internal dan eksternal perusahaan. Penelitian dilakukan di apotek Metro dengan menggunakan pendekatan kuantitatif deskriptif dan melakukan observasi, wawancara, dan studi literatur metode analisis SWOT (Strength, Weakness, Opportunity, dan Threat) dan KPI (Key Performance Indicator) trend penjualan. Dari analisis SWOT disimpulkan bahwa strategi yang digunakan untuk pengembangan bisnis apotek Metro berfokus pada strategis agresif sesuai kuadran I. Hasil ini diperkuat analisis KPI trend penjualan menggunakan metode Least Square, yang menyatakan bahwa penjualan di apotek Metro empat tahun ke depan diprediksi dengan kenaikan 2,71%. Dengan demikian untuk menaikkan pertumbuhan penjualan diperlukan strategi komprehensif yaitu meningkatkan pelayanan terbaik, meningkatkan kerja sama dengan dokter dan asuransi kesehatan, dan meningkatkan strategi promosi melalui media sosial atau flyer.
The Evaluating Customer Relationship Marketing Strategy on Customer Retention at DMKR Fashion Company Husaini, Galih Rashif; Lubis, Muharman; Andiharsa Sih Setiarto, Rahardian; Fauzan, Ratandi
Electronic Integrated Computer Algorithm Journal Vol. 3 No. 2 (2026): VOLUME 3, NO 2: APRIL 2026
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/enigma.v3i2.164

Abstract

Building and maintaining strong relationships with customers is essential for business sustainability, especially in an increasingly competitive market where customer loyalty can shift easily. Customer Relationship Management (CRM) has become an important strategic approach that allows companies to manage customer data, strengthen communication, and improve customer experiences. CRM also supports public relations activities by enhancing trust and long-term engagement. During the COVID-19 pandemic, business owners at Dakar, a local MSME in the batik fashion industry, faced significant uncertainty and were required to adapt quickly to changing customer needs and digital consumption patterns. Despite this challenge, the company continued to identify opportunities to strengthen customer loyalty and retention through various CRM-based strategies. This study examines how Dakar implements CRM and evaluates its impact on customer retention using qualitative methods supported by sales and customer behavior data. The results show that CRM contributes to better understanding customer preferences, improving service quality, and encouraging repeat purchases. Furthermore, CRM helps Dakar build emotional bonds with customers through product personalization, social engagement, and the integration of digital platforms. Overall, CRM plays a crucial role in supporting business resilience and customer loyalty in the post-pandemic era.
Co-Authors Andiharsa Sih Setiarto, Rahardian Fauzan, Ratandi Lubis, Muharman Muharman Lubis Pratiwi, Oktariani Nurul