<![CDATA[This research was carried out for ± 2 months and took place in the Lake Rayo area, Sungai Jernih Village, Rupit District, North Musi RawasRegency, South Sumatra. This study uses primary data in the form of potential objects and natural tourist attractions, communities around the tourist attraction area, visitors and managers of tourist attractions, while secondary data is supporting data obtained from variousrelevant sources such as agencies or institutions related to this research, for example the general condition of the area, regionalmonograph data in the form of location and area, topographic conditions, visitor data, facilities and infrastructure as well as related data and journals that support research. The method used in the research is Field Observation (Observation), interviews and questionnaires,where sampling for visitors is carried out using the Random Sampling method (random sampling). Meanwhile, sampling for the communitywas carried out using the purposive sampling method. Then the data were analyzed using ODTWA analysis. The results of the study indicatethe potential for tourism objects found in Lake Rayo ecotourism, namely the view from the top of the hill of Lake Rayo and around Lake Rayo, the presence of flora and fauna and the existence of Orang Rimba which are opportunities in the development of cultural tourism bothin knowing customs, traditional life and culture. get to know the traditional space that is trusted and protected by the Orang Rimba community. Especially the Orang Rimba / Anak Dalam Tribe who are around Lake Rayo ecotourism. Analysis of the components of theADO-ODTWA assessment in the ecotourism area of Lake Rayo, Rupit District that gets a very potential value is the facilities andinfrastructure and the availability of clean water, while for attractiveness and accessibility to get a potential value this must always beimproved, while accommodation gets a value of no potential, this is a variable that must be improved and addressed by the manager sothat the Lake Rayo Ecotourism location has the best eligibility criteria. Lake Rayo ecotourism has a potential attraction to be developed asa natural tourism destination (ecotourism). Keywords: Potential, ecotourism, lake rayo, tourism, orang rimba community]]>
