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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Miranda, Vanesha
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Kebijakan Pemasaran Kopi Robusta di Kabupaten Bogor Miranda, Vanesha; Yusalina
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 1 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0501.465-469

Abstract

Potensi Kabupaten Bogor untuk pengembangan kopi Robusta pada faktanya melibatkan beberapa lembaga pemasaran yang melaksanakan fungsi-fungsi pemasaran. Pelaksanaan fungsi pemasaran menjadikan adanya penambahan nilai produk, sehingga terdapat perbedaan harga ditingkat produsen dan konsumen. Keterbatasan petani dalam mengakses dan menjangkau pasar konsumen akhir menjadi alasan dalam keterlibatan lembaga pemasaran. Policy brief ini sebagai langkah strategis dalam optimasi peran stakeholder dan policy maker dalam kegiatan pemasaran kopi Robusta di Kabupaten Bogor.
Pengembangan Kapasitas Petani melalui Pelatihan Farm Recording dan Digital Marketing di Desa Palon, Kabupaten Blora Fariyanti, Anna; Muflikh, Yanti Nuraeni; Suprehatin, Suprehatin; Miranda, Vanesha; Herawati, Herawati
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 12 No. 1 (2026): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.12.1.35-45

Abstract

Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decision-making and constrain market access to mostly local buyers. The capacity-building program equipped 27 participants (farmers, livestock keepers, and fish cultivators) with practical skills in farm recording and digital marketing through a participatory approach covering preparation, training, and evaluation with pre-test and post-test. Results show substantial gains: understanding of farm recording rose from 29,63% to 48,15%, while digital marketing comprehension increased from 37.04% to 88.89%. Two primary benefits followed: participants adopted structured financial records to track costs and revenues, and they gained digital-marketing skills that expanded market reach and increased income via online platforms. These outcomes demonstrate the program’s effectiveness in enhancing financial and digital literacy and equipping farmers with managerial and marketing capabilities aligned with the demands of the digital era.
Co-Authors Fariyanti, Anna Herawati Herawati Suprehatin Suprehatin Yanti Nuraeni Muflikh Yusalina Yusalina