Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal PKM Manajemen Bisnis
Nurhayanti, Melda Dwi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pendidikan dan Pelatihan Digital Marketing Melalui E-Commerce untuk Meningkatkan Performa Bisnis Masyarakat di Desa Ciwalat, Kec. Pabuaran, Kab. Sukabumi Ubaidillah, Aldi; Nurhayanti, Melda Dwi; Nurdiyanto, Nurdiyanto; Setiawan, Wahyu Adjie; Melati, Dewi Sukma; Kasmad, Kasmad; Sudaryana, Yayan
Jurnal PKM Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v4i2.794

Abstract

This service is titled Digital Marketing Education and Training Through E-commerce to Improve Community Business Performance in Ciwalat Village, Pabuaran District, Sukabumi Regency. This service was held on Sunday, June 2, 2024 which was attended by 20 students and 6 Supervisors of Pamulang University. The general purpose of this community service activity is to provide training and knowledge about digital marketing through the Marketplace (Shopee) in an effort to improve Micro, Small and Medium Enterprises (MSMEs) and community welfare in Ciwalat Village, Pabuaran District, Sukabumi Regency. The methods used are survey methods and direct delivery of material as well as simulations and discussions on management, financial management, product marketing and the application of human resource management (HRM). This service activity succeeded in providing understanding to the community, especially MSMEs, regarding product marketing carried out through digital marketing through the marketplace (shopee) in an effort to develop businesses or businesses of the Ciwalat Village community.
Co-Authors Melati, Dewi Sukma Nurdiyanto Nurdiyanto, Nurdiyanto Setiawan, Wahyu Adjie Sudaryana, Yayan Ubaidillah, Aldi