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Fadjri, Adjie Muhammad
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Social Sciences

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EFEKTIVITAS REHABILITASI SOSIAL PENYANDANG DISABILITAS DI DINAS SOSIAL KABUPATEN SUMEDANG Wahyudinata, Indra; Fadjri, Adjie Muhammad; Rohayatin, Ai; Maulana, Andriansah; Anisa, Dini; Ismaya, Rissa
JRPA - Journal of Regional Public Administration Vol. 9 No. 2 (2024): JRPA - Journal of Regional Public Administration
Publisher : LPPM UNSAP & FISIP UNSAP

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This research aims to find out how effective the implementation of Social Rehabilitation for Persons with Disabilities is at the Sumedang Regency Social Service. The method used in this research is qualitative method. Determining informants in this research used purposive sampling. There were three informants, consisting of: Service Secretary, Functional Officer, Young Social Rehabilitation Expert Worker, and Companion for Persons with Disabilities. The data collection techniques used were literature study and field study consisting of observation, interviews and documentation. Meanwhile, the data processing procedures in this research are data reduction, data display, data conclusion drawing/verification and triangulation. Based on the research results, it was concluded that this program had been implemented well but was not yet optimal. The inhibiting factors in program effectiveness are limited budget, inadequate infrastructure and incomplete program outreach. Efforts to overcome factors inhibiting the effectiveness of the program include identifying the use of funds, holding outreach with TKSK, and analyzing the condition of infrastructure to improve care and maintenance
EFEKTIVITAS PROGRAM PEMASARAN PARIWISATA OLEH DINAS PARIWISATA KEBUDAYAAN KEPEMUDAAN DAN OLAHRAGA KABUPATEN SUMEDANG Fadjri, Adjie Muhammad
JRPA - Journal of Regional Public Administration Vol. 10 No. 1 (2025): JRPA - Journal of Regional Public Administration
Publisher : LPPM UNSAP & FISIP UNSAP

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This study aims to analyze the effectiveness of tourism marketing programs implemented by the Sumedang Regency Tourism, Culture, Youth and Sports Office. The method used is descriptive qualitative with a focus on the six dimensions of program effectiveness according to Gibson's theory, namely clarity of purpose, strategy, analysis, planning, infrastructure, and supervision and control. The results showed that the marketing program has shown an increase in tourist visits from year to year, but still faces several obstacles such as less than optimal digital promotion strategies, limited supporting facilities, and lack of collaboration between stakeholders. Efforts made to overcome obstacles include increasing policy socialization, efficient implementation time, strengthening support, and adjusting tasks between implementers. The conclusion of this study states that although the program has shown positive achievements, its effectiveness has not been optimal and requires strengthening in the aspects of coordination, digitalization of promotion, and development of destination supporting infrastructure. Recommendations are given so that tourism marketing programs can be more strategic, participatory, and sustainable in encouraging Sumedang as a leading destination in West Java.
Co-Authors Anisa, Dini Indra Wahyudinata Ismaya, Rissa Maulana, Andriansah Rohayatin, Ai